In today’s competitive corporate world, your image is more important than ever.  An increase in your perceived credibility, intelligence, success and confidence can often be the deciding factor in an agreement or sale.   I’ve included a brief breakdown of business color psychology for you below.  Keep this in mind when you get dressed in the morning.  Make sure you are sending the right message in your color choices.  

The Color of Business 

Our eyes see and remember color much quicker and better than anything that we say or do.  It makes sense that color plays an important role in the first impressions of our professional presence.  

Dark colors have the most authority, and when accented with lighter or brighter colors, they can be even more powerful.  Middle shades are best for creating a feeling of approachability.

Black

A power color, especially for women.  It gives a sense of authority, control, and leadership.

Gray

A timeless color that evokes a feeling of participation rather than leadership.

Blues

Navy is less harsh than black, giving a feeling of approachable authority. 

Reds

This family exudes confidence.  In a conservative environment it is considered too flashy.  Burgundy, however, is authoritative and a nice alternative.

Browns

Chocolate, taupe, tan or camel are the most acceptable browns for conservative, formal business attire.  They are approachable colors, neutral, and can be worn with a variety of colors. 

Whites

Great for accents, and adds authority when paired with dark suits.