FOCUS ON YOUR FREQUENCY.
MAKE 2027 UNSTOPPABLE.
Practical tools and research-backed strategies that help your team cut through the noise, stay locked on what matters and keep your top performers fired up all year, from the speaker First American needs to kick off 2027.
High performance isn’t luck.
It's a habit.
And this year, that habit is under more pressure than ever. Rising rates. New tech and AI. A new sales process to learn. And a competitor always trying to get there first.
Your people are driven, competitive and hungry. They've already proven they can win. But even the highest performers lose their edge when everything is coming at them at once.
Erin delivers a high-energy, interactive keynote designed for sales and underwriting teams who want to:
Cut through the noise and focus on what actually moves the needle
Stay sharp and energized through constant change
Show up fully present for every customer conversation
Walk out with tools they start using Monday
Hi First American Team!
I would love to be the keynote speaker at your upcoming sales kick off event. I would be thrilled to customize a keynote that works for your audience. I look forward to working with you. Thank you!
Keynote Includes
45-60 minute session to be a mix of thought leadership, humor, vulnerable story telling, interactivity and actionable take-aways
Anonymous pre-event survey to all participants to deepen alignment and customization
Unlimited planning calls
A customized video for social media/email promotion of the session or event
Burnout toolkit available for everyone to download
Burnout assessment available for everyone to download
Mental health toolkit available for everyone to download
Additional free downloads and worksheets
Bulk-buy discount on my best-selling book The Type A Trap from $28 to $17 (Minimum 32 books)
Optional book signing
Post-event debriefing call
Fee: $22,000 plus up to two nights hotel
Session Description
Find Your Frequency: How High Performers Cut Through the Noise, Win the Customer and Stay Unstoppable
New sales process. New technology. AI. Rising rates. A competitor who's always trying to get there first. Your team isn't short on effort. They're short on focus.
In this high-energy, interactive keynote, Erin Stafford shows First American's sales and underwriting teams how to cut through the noise, lock onto what matters and perform at their peak all year without running out of gas. Drawing on her experience as Head of Marketing for an $11 billion hyper-growth organization, where she built and led a 75-person team through 27x growth, Erin knows what it takes to compete in a fast, crowded market. She also knows what it costs when high performers burn out.
This isn't a talk about slowing down. It's about getting sharper. Your people will leave with a clear framework, practical tools they can use on their next call and a shared language that reinforces your new sales process all year.
Learning Outcomes
After this keynote, your audience will be able to:
Identify the noise pulling their focus and energy away from the customer, and choose where to put their attention first.
Lock onto their frequency with a simple daily focus routine that keeps them sharp in a nonstop, tech-heavy environment.
Listen before they solve by using a customer-first conversation habit that uncovers real needs and supports the new sales process.
Reset in 60 seconds when they hit a wall with a tough customer, a lost deal, or a long day on the phones.
Compete without burning out by trading "first at all costs" for "first and focused," so speed never costs them the relationship.
This isn’t surface-level fluff. They’re science-backed, realistic shifts your teams can start using immediately.
Session Outline
Opening: Tune In
We open with energy and a live "frequency check." The room rates their own focus and energy in real time. It gets people moving, laughing and honest about how much is coming at them.
Part 1: Recognize the Noise
Rates, tech changes, products, emails, AI. We name it all. Then a quick "noise audit" where each person identifies the one or two distractions costing them the most.
Part 2: Tune to Your Frequency
What high performers do differently. Simple, practical habits (basics over biohacks) that protect focus and energy. We tie this directly to First American's theme and the year ahead.
Part 3: Cut the Static
Not do less work. Do less of the wrong work. How to decide what matters today, so reps can move fast without getting scattered.
Part 4: Connect (Listen before you solve)
Great customer conversations don't come from a better script. They come from being fully there. A live Mentimeter check shows how many "open tabs" the room carries into every call. Then Erin shows how to clear them, so every customer gets the focused version of you.
The Wall-Breaker Reset
A 60-second tool for when a customer shuts you down or a deal slips. Built for reps in the field and underwriters on back-to-back calls.
Close: Burn Bright, Not Out
A story-driven finish that sends everyone into the rest of the meeting fired up, focused and connected.
Customization: Erin will review First American's new sales process and key priorities and conduct a short anonymous survey ahead of the event so the language, examples and exercises match what your team is rolling out.
Keep the Momentum Going
Recommended Add Ons: The Frequency Year
2 Frequency Booster sessions (45 minutes, virtual). Each one re-energizes the team, revisits the framework, answers questions and tackles what's happening in the business that quarter.
$7,000 for one, $10,000 for two.
12 monthly "Frequency Moves." One short, ready-to-use tip or challenge per month, written for your newsletters and team huddles, so the keynote stays alive all year.
$3,000 for the year.
Manager toolkit. A digital guide with discussion prompts so managers can reinforce the framework in team meetings.
$2,500.
Trusted by leading companies across industries.
Erin has delivered keynotes and leadership programs helping thousands of sales teams and leaders stay focused, energized and unstoppable through change.
WATCH ERIN
High-Energy, High-Impact, Entertaining,
Business-Driven Keynotes
Watch Erin ignite rooms with science-backed strategies for burnout prevention, energy management and peak performance.
Why Sales Teams
Choose Erin Stafford
Erin doesn't just talk about high performance in a competitive market. She's lived it at the highest levels.
As the former Head of Marketing for the largest healthcare staffing company in North America, Erin helped lead an $11 billion, hyper-growth organization that scaled 27x in one of the most competitive markets there is. She understands firsthand:
The pressure to be first when competitors are always
right behind you
How to stay focused when new tech, tools and priorities never stop coming
How to keep top performers energized so they don't burn out or walk out
Today, Erin combines…
→ A master’s degree in social psychology from the University of Cambridge
→ Executive leadership experience
→ Decades of research on burnout, performance and resilience
To deliver keynotes that are:
→ High-energy and humorous
→ Practical and inspirational
→ Science-backed
→ Emotionally powerful
→ Immediately actionable
